Friday, October 09, 2009

breast cancer

Just heard on the PA on my flight to NYC:

"You may have noticed that some of the flight attendants are wearing
jeans today... this month is breast cancer awareness month."

I always knew that breast cancer has been a very well marketed cause,
and I've participated in a fair number of drives and run a number of
Race for the Cure events. This year it seems like they've crossed the

With jeans wearing flight attendants, the NFL creating custom pink
gear for players and the refs, and their usual huge marketing
campaigns, I not only wonder how much money is blown on marketing
overhead, but also what other causes are missing out on the
philanthropic dollars being drawn to breast cancer. Nothing against
breast cancer, but last time I checked there were a ton of other
health and social issues that need a ton of work.

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