Friday, March 11, 2005

almost famous

I just discovered today that I inadvertently plastered my car's VIN number up for tons of people to see.

Let me explain...

I was working on a project to improve the way help is delivered in Progressive's insurance quoting web site. To go with it, I came up with some content. One piece of content I created was information on where to find a VIN and what it is. To do this, I provided an example - mine. The question is whether or not some goofball out there is trying to get a quote with my car just because my VIN is there for people to copy.

If you want to see it in action, do an quote in Virginia. There's a 50% chance that you'll see it on the second page (it's a test, so we only show it to half the people).

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